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Jawbox Gin
22nd February 2016

The Launch
of Jawbox Gin

Creating True Character.
The Launch of Jawbox Gin

Jawbox Launch: press release

 

Celebrating True Character – the launch of Belfast Jawbox Gin

 

There was a time in Belfast when the front door was left unlocked. When the kitchen was the scullery.  And in the scullery stood the big sink. A lot of craic was heard around the old jawbox. 

 

And now there will be again – with the arrival of ‘Belfast Cut’ Jawbox Gin, which was launched on Monday in the Linen Hall Library at an event attended by the Lord Mayor of Belfast, Arder Carson.

 

Jawbox was created to reflect something very special about Belfast – the real character of the city and its people. It is the first single-estate gin produced in Ireland, a classic dry gin like no other. For a start, the makers actually grow their own grain, use water from their own well and distil their own spirit before adding fragrant botanicals such as Black Mountain heather, coriander seed and angelica root. All here in Northern Ireland.

 

This degree of control over the entire process is what gives Jawbox it’s unique character.

 

The same meticulous approach is reflected in the images used to promote Jawbox – Belfast faces of real character captured by a traditional 1800’s technique called wet plate photography.

 

It’s tricky and it takes time, but the results are worth it – full of extraordinary richness and detail. Just like the taste of Jawbox itself.

 

Despite everything that our digitised, globalised, want-it-yesterday world says, some things just can’t be rushed – which is always a good indication of true character.

 

ENDS

…………..

 

For more information and local distribution enquires, contact: hello@drinksology.com

 

For international distribution enquires contact: hello@whenwearegiants.com

 

Press Pack with product and marketing imagery available at http://tinyurl.com/hccfzfs

 

Launch Day Photographs from the Linen Hall Library available at http://tinyurl.com/hhjpepw